Media Texts: Genre, Narrative and Representation


  1. For genre, students study:
    •   generic features, conventions and iconography
    •   principles of repetition and variation of a repertoire of elements
    •   hybridity
    •   intertextuality
    •   genres – relationship between organisational and audience/user needs.

      For narrative, candidates study:

    •   narrative construction and the role of editing in creating narratives (to include different types of montage)
    •   implied narratives – visual organisation, hierarchies and compositional codes
    •   narrative structures (based for example on equilibrium, disequilibrium and restoration of equilibrium; binary oppositions and their resolution; open & closed narratives; interactive narratives; linear and non-linear narratives; multi-stranded or flexi-narratives)
    •   character functions within narratives
    •   settings and locations in which narratives take place.

      For representation, candidates study:

    •   what makes representations – images plus points of view about them
    •   the processes of ‘re-presenting’ mediated versions of the ‘real’ world
    •   stereotypes and representations – processes of categorisation, identification and recognition
    •   the way people and groups of people are represented in the media – in terms of gender, ethnicity, cultural diversity, age and nation
    •   the way events and issues are represented in the media.


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