- For genre, students study:
- generic features, conventions and iconography
- principles of repetition and variation of a repertoire of elements
- genres – relationship between organisational and audience/user needs.
For narrative, candidates study:
- narrative construction and the role of editing in creating narratives (to include different types of montage)
- implied narratives – visual organisation, hierarchies and compositional codes
- narrative structures (based for example on equilibrium, disequilibrium and restoration of equilibrium; binary oppositions and their resolution; open & closed narratives; interactive narratives; linear and non-linear narratives; multi-stranded or flexi-narratives)
- character functions within narratives
- settings and locations in which narratives take place.
For representation, candidates study:
- what makes representations – images plus points of view about them
- the processes of ‘re-presenting’ mediated versions of the ‘real’ world
- stereotypes and representations – processes of categorisation, identification and recognition
- the way people and groups of people are represented in the media – in terms of gender, ethnicity, cultural diversity, age and nation
- the way events and issues are represented in the media.